Well-functioning Lean and Agile development teams have proved to be good at delivering working software, but that does not necessarily mean that they deliver optimal, or even expected, business
value. Lean and Agile has had great impact on software development, and the understanding of the value of User Experience (UX) is increasing. Despite this, the web- and IT communities are still
building solutions that do not deliver the expected benefits for the users and hence do not deliver the expected business value.
In this interactive session you will learn about Business Impact Mapping and Management (BIMM) which is a method that ensures value creation by focusing on the expected business value in relation to the user needs. The satisfying of needs to create business value must be the common focus of everyone involved in building a product or service. Actionable metrics and prioritized user groups help to minimize waste and make it easy to decide when to pivot and when to persevere.
The most visible artifact in BIMM is the Business Impact Map. The map follows a simple and most helpful formalism that makes it useful throughout development projects as well as in maintenance. It reveals priorities and expected outcomes in a way that makes it possible to use for verification and validation during any given moment. In short - the Business Impact Map gives such a clear definition of the business requirements that it can be used for managing approval of design suggestions or solutions.
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